Something new from World’s Best Cat Litter™

DSCN4434Happy Sunday everyone. It’s been pretty quiet time around here. So I was pretty excited when a box showed up addressed to me! Did it have toys in it? No. Noms? No. So what was in it? Litter. But it wasn’t just any litter. It was the newest litter from World’s Best Cat Litter™ – it’s from their Advanced Natural Series! It’s not even in the stores yet and we get to try it out!


Here’s what World’s Best Cat Litter™ has to say about they’re new product:

“World’s Best Cat Litter™ Introduces Advanced Natural Series New Series Takes Aim at  Offering Customers The World’s Best Clumping Litter Muscatine, IA – July 1, 2013 — World’s Best Cat Litter™ has responded to rising consumer demand for fast and easy cleanup by creating an Advanced Natural Series that offers two new all-natural cat litters specifically  formulated for high performance clumping.

The newest addition to the World’s Best Cat Litter™ product family isn’t just an addition to their whole-kernel corn line-up. It’s an entirely new litter that uses a blend of naturally  absorbent plant fibers to meet customer demand for high performance clumping. Available in early July, Advanced Natural will be offered exclusively at independent pet stores and PETCO®. Advanced Natural will be offered in Original and Pine Blend formulas in 6, 12, and 24 pound bags.

World’s Best Cat Litter™ researched customer expectations and found overwhelming  demand for a litter that delivers better clumping for fast and easy cleanup. The brand’s litter development team tested countless ingredients before arriving at an Advanced Natural
formulation that harnesses the natural absorbency of a special plant fiber blend.

The Advanced Natural Series joins the Original Series in drawing on a patented process that allows World’s Best Cat Litter™ ingredients to be compressed into tight granules that deliver concentrated power.

“We are excited to unveil a new Advanced Natural Series that challenges people’s expectations of a clumping litter. Pet parents are looking for natural and safe products that simplify cleanup. Advanced Natural delivers by producing small, tight clumps that eliminate the need to scrape the bottom of the litter box,” said Jean Broders, Brand Manager of World’s Best Cat Litter™.

In addition to enhanced clumping, Advanced Natural also offers powerful odor control and long performance. And because it contains 100% natural and renewable ingredients and no airborne silica dust, it’s safe for pets, people and the planet. The Advanced Natural Series joins the Original Series in drawing on a patented process that allows World’s Best Cat Litter™ to deliver Concentrated Power for a Cleaner Litter Box.

World’s Best Cat Litter™ leaders say the Advanced Natural Series fulfills the brand’s goal of offering a complete line-up of natural litters that meet the most sought-after consumer preferences.

“We now have six different formulas to meet the needs of different cat-owning households. Our pet specialty retailers can take confidence in knowing they have options for all their customers,” Broders explained.

World’s Best Cat Litter™ will now consist of an Original Series made up of Clumping, Multiple Cat Clumping, Lavender Scented Multiple Cat Clumping and Forest Scented Clumping formulas and the new Advanced Natural Series, which is made up of the
Original and Pine Blend formulas.

About World’s Best Cat Litter™: World’s Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the concentrated power of naturally absorbent ingredients to create formulas that guarantee outstanding odor control and high performance clumping. It’s the pet, people and planet friendly litter that truly works.

Offered in a variety of clumping formulas and sizes, Original Series is available in PetSmart® and PETCO®, most Target® stores, and other leading pet and grocery stores nationwide. Advanced Natural Series is available at leading independent pet stores and PETCO®.”

DSCN4438Here’s what we have to say about it. EK was in the box and using it 30 seconds after mom put it down. He’s already scattered litter all over the place. But he is using it. Mom just put it down last night, so not much to report yet. I’ll follow up in a couple of weeks and let you know how we like it. We got the unscented variety because mom doesn’t like anything scented in the house because of her allergies.

That’s it for today. Have a great week everyone!

Disclaimer – we received the litter for free from the World’s Best Cat Litter™. We received no compensation for reviewing this product and as always, our opinions are our own.

6 thoughts on “Something new from World’s Best Cat Litter™”

  1. Looking forward to your review sweetie. M doesn’t like scented stuff either and neither do I for dat matter. So we’re happy to hear it comes in unscented.

  2. I like it. I got the pine scented one, which smells like newly sawed wood. We only have a little in the box but I like it. TW likes it cos its not perfumey. The last bag of WBC she bought smelled so strong, it almost gave her an asthma attack.

  3. “Years ago” TWBCL had great clumping ability but we couldn’t use it because one of our cats rejected it. Our kitty environment has changed and we now have two segregated cats who use different litter boxes and so we were able to go again with TWBCL for the cat who will use it. Unfortunately, the standard formula (green bag) has been changed and it now crumbles instead of clumping. And so, when I read the description of the new “Advanced ….”, which merely sounds like the old TWBCL clumping functionality, I purchased two large bags of it from Petco online as they have a sale right now. Have not seen it yet in any stores. Fingers crossed on its clumpiosity – I can report back.

    1. Petco was having an online sale that included free shipping over $49 so I decided to take a shot with two bags, based on the description. It clumps! And it clumps in an excellent way as you will see if you try it. Relatively dust-free, clumping, hardly an odor, no clay. And so, with about 30 years of litter experience and albeit only 24 hours of experience with this and with one cat using it, it’s the best litter I’ve ever used. Highly recommend this stuff.

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